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“We view a dealer’s current owner base as an investment portfolio that requires an industry leading software to automatically analyze it (Dealer Wizard), and a strong team to manage it, cultivate it and grow it.” — Todd Stewart- Sr. Vice President of Sales



Turn service drive customers into repeat buyers. Your relationship with customers can be leveraged each time they pull into your service drive. Never miss an opportunity with lead text message alerts being pushed to management 24-hours and 1-hour in advance of customer’s scheduled service appointments. For non-appointment customers, instantly generate an equity analysis and present next vehicle purchase recommendations with the power of Mobile Wizard. Our stats prove-out that the strongest grosses come from those that bought from you and service from you. Dealer Wizard’s technology, coupled with one of your best sales communicators, will deliver an ROI that consistently performs all of your other marketing mediums.


Dealer Wizard automatically analyzes millions of DMS data points each month to isolate owners that have the highest probability of repurchasing.

Capitalize on first-class letter campaigns, social media posts, e-campaigns and automated phone messaging.

We add more fire-power to your messaging, by ensuring that our marketing communications compliment your manufacturer’s current tier-2 marketing campaigns (ex: Truck Month, Jeep Days, Toyotathon, Year End Clearance) and special incentive offers.


More effectively monitor each department and revenue producing employees’ performance with our daily performance metrics. Capitalize on six separate metric cockpits that enable you to instantaneously monitor and asses your dealership’s performance. Zoom-in on 36 separate KPI gauges and rapidly identify opportunities for improvement, by the department and revenue producing employee. Calibrate and customize your KPI gauges, based on your goals and expectations. Let us help you fully optimize your operation, and take it to the next level.


Get up and running in less than two weeks with the help of your Dedicated Account Manager.
Unlimited, free training for anyone at your dealership.

Work smarter, not harder with an Equity Mining Solution that syncs with more of the tools you use on a daily basis.

Dealer Wizard fully integrates with all CRM and DMS products to give your team better consumer insights.


Prioritize custom service marketing campaigns, creating efficiencies and increased revenue in your service lane.

Identify and create custom offers based on customer history with your service department.

Communicate with your owner base more effectively to drive improved retention and service absorption.


A performance-focused, lower funnel ad format that allows auto dealers to promote their entire inventory of vehicles to interested customers shopping for vehicles on Google.

Vehicle Listing Ads will allow dealers to

  • Acquire more qualified leads
  • Achieve omnichannel goals
  • Reach the right user
  • Increase Exposure



Powerful equity mining on the go.

Mobile Wizard extends your showroom floor to connect with customers, wherever they are.

Generate an instant equity analysis, next vehicle purchase recommendations and financing options right from your smartphone or electronic pad device.

The incredible power of Dealer Wizard in the palm of your hand.

Get It On Google PlayDownload on the App Store

“We started using Dealer Wizard back in December of 2015 and since then we have experienced a substantial growth in the number of sales through our Vehicle Exchange program. Prior to our partnership with Dealer Wizard we were averaging less than 20 units per month. The first month that we used DW services we generated over 30 units and it has steadily increased month over month since then. We are currently averaging close to 50 units per month. I would highly recommend to any dealership that is serious about improving the success of their Vehicle Exchange program to partner with Dealer Wizard. They also provided great customer service, everyone I’ve spoken to at the main office is friendly and professional. Our Acct Manager, Nick Cotignola, is always quick to respond to any questions or concerns I have and calls or emails me to see how everything is going.”

Ken Goethals, Vehicle Exchange Manager, Nimnicht Chevrolet
Rating: 5

“I just wanted to let you know that my experience with Dealer Wizard thus far as been extremely uplifting. My store has been signed up now for 2 years and the growth in sales has increased over 20%. To be honest, I was skeptical at first with the free 30 day offer, but Grace and Jessica assured me that this program would work. After the 30 day trial period I was a believer and the rest is history. The communication between Jessica and Grace makes me feel like I have a team behind me. Please let any potential dealer know if they are skeptical, to contact me and I will show them the proven results. Thank you and your team for helping Bright Bay Mazda’s growth and we look forward to a long lasting business relationship.”

Kevin Lazar, General Manager, Bright Bay Mazda
Rating: 5

“Dealer Wizard is an incredible tool that is unparalleled in the automotive industry! The cost per advertising has the best ROI out of all of our products. It has a spectacular way of driving traffic back to our showroom from the service drive. Dealer Wizard has been a game changer in prospecting our current customers to come back in and purchase!”

Blake S. Helfman, Sales Manager, River Oaks Chrysler Jeep Dodge Ram
Rating: 5

“Dealer Wizard is the most effective, consistent marketing we do. The programs are executed seamlessly and timely so all we have to do is respond to the customers and sell cars. The support and training has been excellent over the years. We have even given up the co-op money from manufactures who wanted us to switch to less effective, more expensive vendors.”

Neil "The Wolf" Kopit, Integrated Strategic Marketing Director, Ourisman Leadership Team
Rating: 5

“I just wanted to write a brief testimonial about my experience with your company – We have been Using Dealer Wizard for roughly five months as our equity mining tool. The owner asked me to start looking at companies to use for this six months ago. I reached out to three other companies…then Dealer Wizard. Upon discussions with Morgan Baum and other associates at Dealer Wizard, I decided to sign on with them. They got us up and running very quickly and we received immediate results! We have added at least $100,000 in gross profits each month by utilizing this tool. My account advocate Morgan Baum has gone out of her way to handle our needs very efficiently. I would highly recommend Dealer Wizard and Morgan for all your needs over and beyond the rest!”

Mike Rogers, Business Development Manager, Newbold BMW Toyota/Scion
Rating: 5

“Dealer Wizard is a tremendous resource for our company. Since we started using their software, we have consistently captured an extra 15 to 20 car deals per month. Our rep, Lindsay, is a great asset for us. I am ecstatic about the results we have seen so far and am excited about working with Dealer Wizard moving forward.”

Ben Wilson, New Car Director, Beck & Masten Kia
Rating: 5

Schedule A Demo Today

Schedule a 15 minute product demo with one of our specialists.

Review sales projections and see the estimated impact Dealer Wizard can have on your bottom line.

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